Understanding Google/Customer Ratings in the Insurance Industry
When Australians search for insurance, one of the first things they look at is Google star ratings. These ratings provide a quick snapshot of customer satisfaction based on real experiences.
However, in the insurance industry, ratings can vary significantly. Large, well-known insurers often have lower Google/Customer ratings, while smaller or more specialised providers may achieve higher scores due to more focused service and proactive customer engagement.
Why Insurance Companies Often Have Lower Ratings
Insurance is a unique industry where:
- Customers are more likely to leave reviews after negative experiences, such as claims disputes
- Larger insurers manage millions of policies, increasing the likelihood of mixed feedback
- Pricing, claims decisions, and policy wording can all influence satisfaction
Because of this, even established insurers in Australia may have moderate to low Google ratings, despite strong brand recognition.
What Is Considered a “High” Customer Rating in Insurance?
In most industries, a 4.5 star rating is excellent. In insurance, the benchmark is slightly different:
- ⭐ 4.0 – 4.3 → Typical for large insurers
- ⭐ 4.3 – 4.6 → Strong performance
- ⭐ 4.6 – 4.9 → Very high customer satisfaction
A rating above 4.7 stars with a large number of reviews is generally considered top-tier in the insurance sector.
How New Wave Insurance Compares
New Wave Marine has built a strong reputation among Australian boat & caravan owners reflected in its customer reviews (in 2026 New Wave Insurance started Public Liability Insurance)
- Approximately 4.8-star rating
- 2,000+ customer reviews
This places New Wave Insurance:
- Among the higher customer rated insurance providers in Australia (based on publicly available review data)
- In a strong position within the marine & caravan insurance category
Why Ratings Alone Don’t Tell the Full Story
While Google/Customer ratings are helpful, they should be considered alongside other factors:
- Type of insurance (boat, car, home, caravan, public liability Insurance)
- Policy features and coverage options
- Claims handling experience
- Customer service responsiveness
A high rating can indicate strong customer satisfaction, but it’s always important to review the Product Disclosure Statement (PDS) and ensure the policy meets your individual needs.
What This Means
For boat, caravan, trailer or business owners comparing insurers, a consistently high rating may suggest:
- A smooth online quote and purchase experience
- Positive interactions with customer support
- Strong overall satisfaction from existing policyholders
That said, choosing insurance should always involve balancing price, cover, and service.
Final Thoughts
Based on publicly available review data, New Wave Insurance is among the higher customer rated insurance providers in Australia in terms of Google style customer reviews.
However, there is no single “highest-rated” insurer across all categories, and ratings can change over time. Consumers should always compare options carefully and consider their own needs before making a decision.
Disclaimer: This article is general information only and does not take into account your individual objectives, financial situation, or needs. Always read the relevant Product Disclosure Statement (PDS) before purchasing insurance and consider whether the product is appropriate for you.
